Franchising & Franchise Development

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With over three decades of hands-on experience in the franchise sector, our lead consultant, Clayton Treloar, brings a depth of insight and proven track record to franchisors and franchisees alike. Clayton has been active in franchising since 1995; he ran an Australian chain of 60 retail outlets across Canada, returned to Australia in 2012 and entered the franchise world via the Mail Boxes Etc. network, becoming franchisee and then partner, before assuming the role of CEO overseeing more than 40 locations across Australia. 

He is also certified in franchising (CFE – Certified Franchise Executive) and serves as President of the WA Committee of the Franchise Council of Australia, underlining his commitment and leadership in the industry. 

This unique combination of operational experience (both as a franchisee and franchisor), strategic business consulting, and industry governance means we understand not just the theory of franchising, but the real-world challenges and opportunities that matter to growth-oriented franchise systems.

We partner with both emerging and established franchise systems to build scalable, profitable networks that operate with consistency, clarity and alignment.

Here’s what we bring to the table:

• Designing franchise model strategy – clear value proposition, system structure, growth plan.
• Helping turn a business into a franchise-ready system (or refine an existing one) – covering operations, manuals, training, governance.
• Franchisee recruitment strategy and processes – attracting the right partners, onboarding, performance frameworks.
• Portfolio growth & expansion planning – territory mapping, site selection, growth phasing.
• Franchisee performance improvement – operational reviews, KPI frameworks, support systems.
• Brand and system alignment – people, process & product (our 3-P focus) to ensure consistency in execution and experience.
• Exit and succession planning – for both franchisor and franchisee, ensuring long-term legacy and value.
• Compliance and governance – ensuring your franchise network stands up to regulatory, legal and growth demands.

• A franchise system that is scalable and profitable, with the right balance between growth and sustainability.
• A motivated, aligned franchisee network that understands and executes your brand promise.
• A streamlined operations-backbone (training, manuals, systems) that reduces re-work, drives efficiency and ensures consistency.
• Growth confidence: a roadmap that supports smarter expansion rather than ad-hoc growth.
• Risk mitigation through proper planning, governance frameworks and performance tracking.
• A trusted partner who speaks your language — someone who has “been in the trenches” in franchising and now brings that to your strategy table.

• Franchise readiness assessment
• Franchise model design & documentation
• Operational manuals & training systems
• Franchisee recruitment strategy
• Site selection & expansion planning
• Performance metrics & KPI frameworks
• Network review & turnaround strategy
• Governance, compliance & franchise law alignment
• Franchisee onboarding & support programmes
• Succession & exit planning for franchisors & franchisees

• Proven track record and senior leadership in a major national franchise network.
• Deep understanding of both franchisor and franchisee perspectives.
• Strategic consulting mindset – not just operations but full business planning, growth blueprinting and practical execution.
• Focus on the “5 P’s – Proper Planning Permits Peak Performance” (Clayton’s mantra) which guides every engagement. 
• Based in Perth (220 Carr Place, Leederville WA 6007) but operating nationally – we understand both local and national franchise dynamics. 

 Ready to scale your franchise system the right way? Contact us for an initial strategy meeting — let’s explore your vision, the current state of your network, and map out the next steps to franchise excellence.